EXECUTIVE OVERVIEW
Last Updated: August 1, 2024
Disclaimer
The information provided in this summary is provided on an “as is” basis and for informational purposes only. It is not intended as a solicitation or offering of securities, equities, assets, or investments of any manner. Dunamis Inc (named herein as “DUNAMIS”) managers, members, partners, affiliates, etc. are presenting this information to the maximum extent permitted by applicable law, DUNAMIS and its members, directors, partners, and business associates disclaim all warranties, fitness for a particular purpose, accuracy, and completeness. Any forward-looking statements are based on management’s current expectations, estimates, and projections, but are not a guarantee of future results and are subject to risks, uncertainties and assumptions that are difficult to predict. By accepting this document, the reader acknowledges this disclaimer and accepts all responsibility pertaining to any related investment decisions.
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What is dunamis?
Dunamis is an incubation and acceleration lab that specializes in discovering market voids, innovating intellectual property, and building companies to properly service the demand. Our focus is to discover what is next while disrupting potential threats.
Discovery
The deployment of artificial intelligence empowers dunamis to “find” what consumers are looking for but not finding. We only approach markets that provide a potential for exits of $1B each.
Incubation
Intellectual property is placed into beta mode for localized testing. During this phase, customer acquisition cost and customer value are determined. It is then that fundraising efforts can commence to prepare for brand acceleration.
IP Creation
After a market void has been discovered, artificial intelligence is deployed to empower our innovators to determine how to service the market. Costs to acquire and service customers are considered as well.
Acceleration
The goal with the acceleration phase(s) of the brand is to identify the prospects for a monetization event (exit). Operational refinements are made to reduce growth costs, increase monetary potential, and establish long term viability.
Subsidiary Company Highlights
A new marriage service built to cater to the millions dating couples who wish to be married outside of the risks of the U.S. marriage structure. The brand is already the #1 alternative to conventional marriage.
Everydays is an all new direct to consumer “our cost is your cost” brand. Having natural products in 7 categories ranging from household disposables to pets to babies to health and auto.
A new universal loyalty program that bridges the media gap for Fly Over America. The brand is is one of the most used terms in the all of the movie industry with a history of nearly 3.8 billion digital imprints.
Rationalization
Each day when we open our smart phones or engage in media we see a plethora of brands that have made it through everything necessary for success. Very few of those brands were launched outside of a incubation/acceleration process. In fact, brands launched within an incubation/acceleration process are seven times more likely to succeed. Dunamis’ attributes are key to what makes a brand successful.
Dunamis Attributes
Over 200 years of combined experience
State of the art market discovery process
Technological understanding
Globally connected
Proper intentions
Exceptional upside
The Incubation Trend
Brand incubation has become a growing trend in Corporate America. Since 2010 over one trillion dollars in net worth has been transferred to the owners of brands that were born and raised in incubators. Corporate America ignored the wealth transfer up until the last ten years. Since then, organizations ranging from early stage startups to non-profits to well established companies have entered into the brand incubation business.
Similar Models
YCombinator
Established in 2005
Launched over 4,000 companies
Today’s value: $600 billion (combined)
Status: Privately held
Science-Inc.
Established in 2011
Established over 50 brands
Today’s value: $35+ billion (combined)
Status: Privately held
Brands Launched from Incubators
Current Investment Round
Total Amount
$5M
Details:
Convertible Note
7.5% accrued annual interest
$50M valuation cap
Subsidiary warrants
Use of Funds
$500K
Dunamis will be executing on it’s plan to produce intellectual property and the process of legally protecting it.
$1M
Dunamis will be placing $1M into Everydays for inventory, personnel, marketing, and tech development.
$2.5M
One million dollars will be injected into the Dunamis subsidiary MOVIE NIGHT for content creation and marketing.
$500K
Dunamis will be injecting $500K into it’s subsidiary Yokeasy for key hires and marketing.
$500K
Dunamis will be spending $500K to produce it’s unscripted drama “inc’d” to bring exposure to dunamis brands.
Timeline
Q4 2024
MN productions begin
MN platform relaunches
Yokeasy enters beta
Everdays preps for beta
Q1 2025
Everydays enters beta
MOVIE NIGHT launches
Yokeasy begins ramp-up
Film Fund round opens
Q2 2025
MN film production commences
MN releases 1rst MN exclusive
Everydays releases app
Yokeasy 3rd party integrations
Q3 2025
Everydays hits 500 sku #’s
$50M Series B commences
New brand enters beta
MN tentaclization commences
The Reality Show
Pre-production on the first of it’s kind unscripted drama series has commenced. The show will depict team dunamis discovering market voids, inventing IP, incubating brands, and accelerating them into the marketplace. Season one will stream on the upcoming MOVIE NIGHT app Q1 of 2025.
Founding Team
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David McPherson
CEO/Founder
David McPherson is a patented inventor and author. He has spent most of his professional career pioneering niche markets and creating consumer trends. His history and reputation has placed him in advisory roles to multitudes of “highly placed” individuals weapon sciences, medicine, e-commerce, and in U.S. and foreign politics. David was a special guest/advisor to the White House on J/6/2021. He leads dunamis operations and innovations.
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Jadon McPherson
VP/Co-Founder
Jadon McPherson brings youthful insight and and entrepreneurial drive to dunamis. Jadon founded the dunamis subsidiary ZAHHs. During that time he successfully negotiated the acquisition of one of the greatest pizza recipes in Chicago’s history. Jadon’s knowledge on the younger generations empowers dunamis to more properly target a broader audience. In his spare time Jadon raises his two toddlers while volunteering as a youth minster at his church in Spring Hill Tennessee.
Advisory Team
Jeff Hoffman
Jeff is noted as a founding member of Priceline and Expedia. As a global traveler, Jeff explores growth strategies of startups around the world. He is known as the ‘Grandfather of E-Commerce”. Jeff serves as a personal advisor, connector, and most of all close friend to Dunamis Founder/CEO David McPherson. Jeff and David founded the very first equity based equity crowd funding platform “Funder Thunder” in late 2009 to prove to the U.S. Government what was to come and to pave the way for the industry.
Lucas Foster
Lucas is one of the most achieved producers in Hollywood. Producing titles such as Ford v Ferrari, Walking Tall, Morbius, Mr. and Mrs. Smith, Man on Fire, Crimson Tide and many more. Lucas is the Chief Business Officer of MOVIE NIGHT, in that role he empowers MOVIE NIGHT with necessary connections in the film industry.
Brent Gephart
Brent is a pioneer in the world of credit card processing. Brent founded his company Applied Processing (now known as Stax Payments) became Vsia’s largest privately held credit card processor. Brent is integrated with most of today’s processing companies. He is currently the Chief Integration Officer of MOVIE NIGHT and starting in Q2, 2025 he will lead the way in integrating MOVIE NIGHT’s loyalty program with credit card terminal companies in North America.
Dan Huber
Dan is a veteran of the oil and gas industry. He raised over $700 million and successfully exited an oil and gas startup and currently owns several companies. Dan and Lucas together own one of the largest weapon prop companies in the film industry. Dan is MOVIE NIGHT’s very first investor and actively participates in bringing necessary connections to the Dunamis family of brands.
Allen Blevins
Allen is a highly respected Family Office lawyer. His advisory portfolio includes tens of billions in net worth. Allen’s legal experience and reputation has given him a reputation that is trusted by some of the wealthiest families in Tennessee. Allen’s role with Dunamis is to oversee the legal structures and to ensure Dunamis’ subsidiaries are operating within the confines of the law.
