Creating and Investing in Cultural Movements
03 - What happens next?
The new direction of consumerism.
The core investment strategy of Dunamis is to be agreeable with social trends but at the same time going to where the ball has been thrown. Arriving first at the destination with a new way to service the consumer so that when the consumer arrives, the doors are open and the solution produced by the new brand is welcome into the heart of the consumer. We believe that when the consumer is served by an over delivering product or service, new brand loyalties are established. Each day new social trends appear on the horizon, some very large and some very small. The current trend of combating inflation while avoiding dangerous chemicals has opened up a vast and profound frontier.
The average American family’s savings strategy has been challenged with extreme inflation. As a result, brand loyalty has been diminished. Along with this, the over abundant use of chemicals has caused the consumers to seek alternatives to already established brands. Consumers are now seeking ways to shift their spending to be more healthy and save wherever and however they can. At the same time, corporations have not felt the effect of recent inflation. The costs of goods sold has only increased 1-2%. The average consumer knows that corporate greed has a negative effect on their lives. The result of this scenario is the opening up of opportunity for new consumer friendly brands to arise.
Dunamis’ debut CPG brand is Everydays. The Everydays brand achieves one simple mission. To deliver expectations of quality while overdelivering on value. Through this new brand, consumers can access chemical free products at the same cost that a corporation would pay. Along with this, access to the weekly family movie event on the MOVIE NIGHT streaming app.
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02 - An overlooked people group.
Flyover America, a giant ignored.
Dunamis has established the ability to connect with America’s largest consumer body and service them with precision through it’s new streaming brand MOVIE NIGHT. As most corporations make it known that their core beliefs are a total contrast to the majority of their consumer base, they are teetering on a cliff side while the majority of their customers are actively seeking a suitable alternative. The most obvious lack of servicing Flyover America is the media streaming services. Netflix for example reported that they have 84.1 million U.S. subscribers, 71% of them are of the Flyover America consumer base. The horizon within digital streaming shows that the market is ready for a new alternative. We believe that alternative is exactly what Dunamis has built.
Flyover America is the largest consumer body in America. Those who work blue collar and regularly attend church. Those who are reluctant to be loyal by merely default due to the fact that there are simply few alternatives to mainstream brands. The heads of their households are mostly men who are concerned that what is being served to their families are not aligned with their core belief structure. This body of consumers are the most stable and reliable consumer group in America. They make the fewest complaints, return the least amount of product, and cancel less memberships that their coastal counterpart. They have tolerated America’s media streaming networks hoping to be heard but are now ready for a mass exodus.
MOVIE NIGHT is the answer to the payers of Flyover America. It’s members will cash in earned tokens to access a weekly movie event. While at the same time subscribing for traditional content viewing. Since MOVIE NIGHT is RVOD, “Redemption Video on Demand” (rather than SVOD, TVOD, or AVOD) acquiring content on consignment is virtually no cost and challenge free.
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01 - Freedom through divorce?
The divorce industry now has competition.
Dunamis’ new marriage brand, is designed with divorce in mind. We have invested in creating the first ever divorce safe marriage brand to provide a much needed solution while capitalizing on the $200 billion a year divorce industry. Over the past 40 years America has witnessed the crushing results of divorce. 99% of people enter into a divorce simply wanting to close an old chapter of life and start a new beginning. However, the predators of the divorce business generate over $200 billion annually creating scenarios that cause divorcing couples to go through hell while heir assets are devoured and children abused. If Dunamis’ investment strategy is correct, a sizable portion of that will be transferred into the divorce industry’s latest competitor.
Nearly every single American has experienced the negative results of divorce proceedings. Today the divorce rate is 54% while 26 million couples live together while not being married. In America, the average divorcing couples loses 14 years of accumulations. In fact divorce has become the biggest transfer of wealth outside of death. In 2023 an estimated 200,000 attorneys extracted nearly $60 billion from 500,000 divorcing couples. Since an estimated 84% of divorcing couples enter litigation, most divorced people want to be married again but are afraid to due to such terrible loss. Studies prove that Americans want to be married but at the same time want to be smart about it. Up until now, there have been no sensible solutions for smart marriage.
Yokeasy is the “Legal Zoom” of marriage. We have developed a new brand that allows couples to enter into marriage, strucutured in a way that allows for the most simple ad cost effective divorce in America. The marriage and divorce industry generates nearly $150 billion annually. No other brand has been created to capitalize on both industries like Yokeasy.
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